About me
Tracy’s diverse creative career spans theatre, film, publishing, and advertising. She has designed costumes for Sydney Theatre Company, Star Wars, and Moulin Rouge, created graphics and publications for the Art Gallery of NSW and the Powerhouse Museum, and developed previsualisation concepts for the Sydney Olympic Games.
With over 25 years in advertising and communications, Tracy has held Creative Director roles at respected Sydney agencies and served as Art Director for Condé Nast Creative Services, working on titles such as Vogue and GQ. She brings a unique blend of strategic thinking, bold creative vision, and meticulous design to every project.
An expert in business communications, campaign ideation, and brand development, Tracy has crafted compelling advertising and messaging for both business and consumer audiences. With a deep understanding of brand strategy, Tracy has helped businesses shape their identity and connect meaningfully with their audience.
Backed by a highly skilled team, Tracy James Creative delivers projects of any scale—all under her strategic and creative direction.
Services
Corporate Identity & Branding | Brand Strategy | B2B & Corporate Communications | Internal Communications | Publication & Collateral Design | Infographics | Presentation Materials | Web Design & Development | eDMs & Direct Mail | Content Creation | Social Media Campaigns | Digital & Interactive Media | Event Design | Video Direction & Production
Clients
From corporate to consumer, entertainment to education, finance to pharma, and high tech to high fashion, Tracy’s diverse client portfolio includes names like Bayer, BT, Cisco, General Electric, International Grammar School, Ping Idenity, Queenstown Airport, Roche, Sanofi, SAP, Smartgroup, Super Retail Group, Telstra, Transport for NSW, UTS, Westpac, Woolworths, Workday, and many more.
Awards
International Independent Publishing Awards, National Print Awards, Animation and Effects Awards, Museums Australia Publication Design Awards, Finalist –CEB/Gartner Internal Communications Awards 2017 (Category: Expert Leadership & Manager Communication). Tracy was also on the design teams that won Academy Awards for both Costume Design and Production design on the Smash hit film, Moulin Rouge.
"Tracy delivers great creative. Her work is sharp, clever and engaging. She takes briefs from all levels of detail and exceeds expectations in her delivered work, always on time even on tough deadlines. She’s great engaging executive stakeholders and customers alike. She takes the time to understand the business challenges, the audience needs and she weaves her creative magic to find the intersection. I highly recommend working with Tracy."